Transportation

FASTER THAN LIGHT

How high-end 3D visualization speeds up processes in the transportation industry

Graduated consumer expectations in passenger comfort, safety, functionality and design set constant challenges to train and ship manufacturers worldwide. Additional constraints are added by the nature of global bidding processes for transportation projects, regulations and ecological standards.

The growing complexity of design and development processes requires a vast number of globally dispersed teams to work simultaneously on different product parts. At the same time, design aspects need to be quickly aligned with functional and ergonomic analysis to be efficiently integrated into the development process. Streamlined processes for easy collaboration are key when it comes to bringing innovative concepts quickly to market. 

The seamless use of high-end 3D visualization technology from early design stages and development, through to marketing campaigns and sales tools sets new standards for the transportation industry.

High-end 3D visualization technology has already made it into the very core of industry processes – from specialized tool to enterprise wide application – enabling cross domain collaboration across the entire value chain.

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Design

Fast, true-life concept validation long before the first prototype is built

Putting efficient data processes in place, high-end 3D visualizations gather information from design tools to create highly realistic experiences for early design presentations. Immersive settings allow realtime comparisons of layout, variants and color & trim options. Prototyping costs are cut and the design process is accelerated.

Development

Cut timelines and cost through virtual prototyping and virtual training set ups

Collaborative engineering in realtime enables efficient analysis of up-to-date model information to ensure design validity and harmonized interfaces. Cross domain collaboration on the complete model is supported through various functions. The need for physical prototypes is greatly reduced while virtual instruction simulations offer guidance to staff and error detection occurs early in the process.

Marketing

Efficient 3D data re-use to create marketing materials before the product is built

High quality materials created from 3D data derived from earlier product stages guarantee quick go-to-market while keeping costs at a minimum – be it for PR imagery, product movies or interactive installations. Captivate customers and consumers alike with highest quality interior and exterior shots before a product is even built.

Sales

Interactive experiences to boost sales

Communicate the product’s value and quality through high-end 3D visualizations to support your sales process. Impress potential customers with true-to-life product experiences at trade shows or in your own showroom.